The Greek myth tells that the Titan Prometheus, looking down from Mount Olympus, saw mankind - cold and lifeless. He asked Zeus if he could take fire from Olympus and share it with the humans, that their suffering would be diminished. When Zeus refused, Prometheus stole the Fire of the Gods, and brought it to the humans. Zeus' punishment was to chain Prometheus to a rock - each day a giant eagle came to eat Prometheus' liver. Since he was immortal, the liver would grow back, so Prometheus' punishment never ended.
We don't have to defy Zeus to bring you what we know about fitness, health and nutrition - but much of what we believe comes from those who have defied the modern day equivalent of Zeus. If they have not been punished literally, they certainly were punished in many ways by the criticism of those they dared challenge. The result is the same - they opposed the orthodoxy, and brought fitness and healthy nutrition - the Fire of the Gods - to many who desperately needed it. We humbly follow in the footsteps of CrossFit's founders (Greg and Lauren Glassman), Dr. Barry Sears, Dr. Atkins, Dr. Michael Eades, and Gary Taubes - all of whom have punched their way through the status quo to find truth when others could or would not.
In the end, what we do and what they did only matters if it matters to you, our client - the knowledge we have and will give matters when you accellerate your fitness; when you gain confidence and calm as regards eating for health; when you find yourself in 'write home about it' physical condition. We exist to serve this end, and work every day to refine how we facilitate it.
More of this myth:
http://en.wikipedia.org/wiki/Prometheus
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