Friday, June 27, 2014

Causing Deaths? Yes.

Their website states “Our mission is to proactively support a sustainable exercise and fitness industry in New Zealand by growing participation in structured exercise through advocacy, information and industry standards.” As one CrossFit affiliate owner in NZ puts it, the organization does this by “milking money out of gyms and trainers so that they can call themselves ‘registered and trusted.’”
My source went on to explain that “They have strong ties to (and may even own) REPS – the Register of Exercise Professionals, which is basically the fitness industry version of the Healthy Heart tick we see on cereal boxes.  There is heavy promotion through industry related media to only train at REPS registered gyms, with REPS registered trainers. But of course, obtaining this registration only requires yearly membership payments…” 
REPs registration does require certain qualifications from a list of “registered providers”, but REPs itself appears to offer no educational offerings. At CrossFit HQ, we refer to this type of behavior as “rent-seeking,” which is the practice of trying to make money without creating value. It appears that Exercise NZ is extorting money from gyms by presenting itself as a fitness-industry authority.

CF is causing the death of BS organizations like Exercise NZ, and other pretenders to authority.

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